Assignment4

This is the rough drafts of the poster. There are 4 of them.

This first one is humans falling off from the trees like leaves falling off. Like a tree is dying the humans will die also. In this picture I am trying to tell the viewer that trees are important to us and it will affect out lives directly.

The second one was the one I've chosen more explanation can be seen below.

The 3rd one is A tree with a human head on the trunk. IF the tree is chopped off the human will die also.

The 4th one is very simple, just a scenery of chopped trees and it will be colored darkly and with dull colors to show the lack of life in this place. Therefore telling the viewer, no tree = no life.

In the end I picked the 2nd one to do the poster as I felt that it conveys a deeper meaning in the message and it is also more interesting than the other 3.


When designing this poster I was deperate for ideas on what to save, prevent or kill. I go for the something that is used in everyday life, paper and thus saving trees. But to differentiate my poster from the 101 posters about saving trees I tried some unique idea of combining the saving tree and saving the earth and yourself in return. In this picture the earth is combined with the head of the person and the tree stumps being the cutted hair of the person. With the trees being chopped off it is like trees being chopped off on earth, thus linking the dropping of hairs to the dropping of trees. The person is crying to show that it is a painful and sad thing to do, so it is good to prevent it from happening. There is a red glowing radiant in the background to give a sense of alert and danger to the viewer. For the text I am trying to highlight yourself and tree with a different font to make it obvious to the viewer that it is the focus in this picture. The initial slogan was " save yourself , save the trees , save the earth " but it seems to be a bit long winded. so I used the current as it is shorter.

Problems with this poster. It reminded me that sometimes what I see is not what other people see. When I was drawing the stumps at 100% of this A3 poster it was so clear to me. Since I had this image of stumps in my mind it makes me fail to realize that other people cannot see it since it is so small. There are just somethings that only the author knows and can see, but that is why I should have made it clear to the audience also. Printing it out also make it feels totally different, especially when there are a lot of space involved as Siti had mentioned about it during the tutorial review session. I printed it that morning just before the tutorial so that is another things i failed to know.

The text written at the side have a short explaination of how saving trees link to saving yourself.

Problems mentioned by classmates
1) The linkage of the person seems abit weird
( I have to admit that it is a bit abstract to see the linkage. Maybe I have to change the concept of the poster to deliver the idea clearer)
2) Should use a light blue for the "yourself"
(it seems to be very clear to me already)
3) There is a lot of space in the middle of the posters, try shifting the person and the text up the fill in the space.
(This was one of problem mentioned by Siti during the tutorial, the space in A4 or in photoshop is quite different when it is printed out in A3 size. When it is enlarge, the space is a lot enlarged and it become quite empty when it is in A3.)
4) The stumps was too small to be noticed that it is a stump.
(It was very clear when doing it in photoshop since it is quite a closed up view, but when it is in A3 size + watching it from far, people will not be able to recognize it.)